UPMC Center for Innovation in Restorative Medicine

Project description

Background
The UPMC Center for Innovation in Restorative Medicine is a specialized center that is leading the effort in developing new regenerative medicine technologies and treatments for people suffering from severe or complex injuries or deformities. Their experts use regenerative techniques based on ground-breaking cellular therapy and tissue engineering to provide permanent solutions to life altering injuries or diseases.

Project Description # 1
The UPMC Center for Innovation in Restorative Medicine contacted Optimal Reach Media to film an ~6 minute video overview of their center with alternate endings with different call to actions for various audiences (i.e. patients, referring physicians, and collaborators). This video will be used on their website to provide information to patients, referring physicians and collaborators.

Project Description # 2
The UPMC Center for Innovation in Restorative Medicine contacted Optimal Reach Media to film a brief patient testimonial. This video will be used on their website to provide patients with information about what it’s like to go through the clinical trial process.

Deliverables

  1. UPMC Center for Innovation in Restorative Medicine Overview Video with alternate endings
  2. Patient Testimonial Video

Client: University of Pittsburgh - Center for Innovation in Restorative Medicine


Date: January, 2014


Categories: Creative Design, Video Production