7 Content Marketing Trends To Follow In 2021

Content marketing is a field that always keeps evolving with time. You cannot keep using the same content marketing tactics or strategies for a long period. If you want your content marketing strategies to work for you and enhance the growth of your business, it is essential that you are following up with the trends every year.

This is 2021, and we are already in the summer months. At this point in time, it is quite essential to understand the tremendous shift in the content marketing approach given the world scenario. And how to implement the changes in business marketing for the exponential growth of your business. As we have already stepped into the year 2021, let’s not delay any further and get to know all important trends that are topping the list for content marketing this year.

#1 Focus On Increasing The Business Live Videos

This year, you could have observed that video content, online events such as webinars are on the rise. And this trend is not going away any time soon. Live videos are on the rise not just because of the pandemic, which has affected the world but also due to the fact that they are an effective and quick way to convey a message to the audience, interact with them, and sometimes even educate them.

In the present scenario, your target audience may not have the time and the inclination to read huge blogs or any sort of long-form textual content. Hence, it is better to offer them videos that offer the same knowledge and information within a short period.

#2 Establish High-Level Content Communities

Content always acts as the ice breaker between the customers/consumers and the business. It basically aims to eliminate the barrier that is generally observed between the brands and target audience.

For instance, you can observe the business run by Netflix. Netflix always focuses on building communities through the content they share on YouTube, Twitter, or even Facebook. It helps a large number of people to come together and express their views.

You can start your own community of like-minded people and share essential information with the people in the form of videos, textual data, infographics, or even podcasts. It is an effective way to build customer loyalty and take your business to the next level.

#3 Content Will Be Required By Businesses To Enhance Customer Experience

If you want your business website to generate great ROI, then it is quite essential that you need to offer content that will enhance the customer experience. With great content, the users or readers would like to stay on the website, find out what they are actually seeking and have a great time. This will lead the customers to the sales funnel and improve business ROI.

#4 Integrating AI To Test The Potential Of The Content

AI or Artificial Intelligence holds a significant position in the content marketing field. The content marketers are making use of the tools such as Contentyze that has in-built AI technology and supports in creating and testing unique content in the form of summaries, titles, captions, and sometimes blog posts. There are many businesses that have started embracing the AI-powered content tester and generators to ensure that the content they are publishing is of high quality.

#5 You Can Repurpose The Content And Share It On Multiple Channels

You might be thinking that you are always required to put up with fresh content on the website and social media sharing sites. Well, this is true, but to some extent only. You always have the opportunity to repurpose the content you are getting, enhance it, and then share it on different platforms.

#6 Focus On Making Use Of The Diversified Content

You already know that blog posts are one of the most important content pieces that work for your website. But this is just a single type of content that you think is suitable for your website. Besides this, you should keep exploring other content options that will improvise the content that is being shared with the target audience.

You can diversify the content options such as sometimes you can make use of podcasts, e-books, videos, infographics, and many more. This diversification of content will help you to enhance the audience reach.

#7 Focus On Stories Creation

One of the most popular content marketing trends this year has been stories. Stories are one of the most effective content formats that have a huge impact on the audience. So you can make use of short stories to convey the message to your clients.

Summary:

These are some of the best and most trending content marketing features that you can easily adopt for your business in the year 2021.

June 11, 2021

Protect Your WordPress Site Using Bot Protection

WordPress is one of the best and safest CMS platforms that are used by millions of developers, businessmen, and entrepreneurs. The WordPress platform has its own unique set of security risks that developers and site administrators need to ensure are taken care of. One of the most important, yet often overlooked, aspects of WordPress security is ensuring that you have strong bot protection in place.

With this article, we will go through some crucial points in order to protect your WordPress website from being hacked by bots. We will cover how to secure your site using plugins and what these plugins should focus on doing.

Before we move ahead with the protection points, let’s understand what Bot Protection is.

What Do We Mean By Bot Protection?

The term ‘bot’ is used for a program that looks like a human user. These bots are engaged in many activities like clicking on links, spamming comments, and also gathering information from online portals and social networks. In short, ‘bots’ are performing activities which humans can do.

The main aim of bot protection is to keep scanning the website and identify the blocks that seem malicious. For example: If there is a comment left on the website in which the bot is trying to post spam links, block the comment and do not allow it to be published.

This will prevent your site from being blacklisted due to spam posts and will also be helpful in providing protection against web scraping or different types of brute force attacks.

Besides this, the Bot protection will ensure that there is a reduction in the entire WordPress application usage. The Bot protection will understand the elements that target unauthorized access to the website and block them upon detection.

What Are Some Of The Best Features Of Bot Protection?

You do not require any sort of setup or installation — Just toggle the on/off Bot Protection feature in WordPress.
You will be getting protection for the login page.
The Bot Protection will help in eliminating the bad Bots and rogue Traffic.
You will have independent access to the dashboard that can be used for monitoring.
The Bot Protection will not have any impact on the performance of the WordPress website.

You need to understand that the Bot Protection feature will keep evolving and growing over time, and it will enhance the WordPress security four-folds. Bot protection will not only provide protection but will also enhance the WordPress website protection.

Here are some of the ways in which the Bot Protection can provide protection to WordPress Websites:

#1 It Can Help In Blocking All The Bad Bots

You must be aware that not all bots are good, sometimes they harm the WordPress website and have a bad impact on them. For this, Bot Protection will scan the “robots.txt‘’ file and ensure that it is composed of all the commands that will prevent the bad bots from hacking the websites and block all the harmful or malicious activities. The Bot Protection will also help in identifying all the hidden links and keep blocking them.

#2 The Bot Protection Helps In Protecting The Login Page

The Bot Protection safeguards against any brute force attack that tries to gather information and authentication from the login page and identify the unauthorized login attempts to the website. If you are not using Bot Protection, it will increase the risk of malicious activities on the website. Bot protection will make your work uncomplicated and extremely simple to protect the credentials, which are stored on your website. Along with Bot Protection, you can make use of other WordPress protection plugins that will enhance the WordPress website protection.

#3 Implementation Of Firewall

The Bot Protection will offer highly efficient firewalls that will ensure that all the bad bot requests coming from a particular IP will be blocked.

Summary

If your business is having a WordPress website, then it is quite essential to have Bot protection to keep your website secure and protected. As the popularity of your business increases, the risk of being attacked by hackers will increase, and thus you need to ensure that it is kept well-protected. You can integrate Bot Protection to keep your WordPress websites secure and focus just on the right business.

June 3, 2021

Video Marketing Is Way To Bridge The Gap Between Data And Creativity

In the digital world, if you want to build a brand and make it a success, you do not just need to grab the attention of the target audience but also sustain it. Besides, you will have to ensure that they are being engaged with your brand through the help of digital assets that you are providing on your website.

The digital assets provided by your business or brand are not just related to the product and services but also include blogs, articles, videos, images, infographics, and podcasts. You can make use of these to attract your prospects. But what do you think, which out of these would be the most effective? Which one would be helpful in bridging the gap between the data and creativity?

There always has been a class divide, when it comes to choosing between the two — Data & Creativity. For a very long time, there has been a debate regarding how to either make use of the data or creativity. But the top-level experts are claiming that there is no need to separate data and creativity into different slots when they can be easily combined. The data, along with creativity, can be used to bring in a lot of changes in the way numbers are looked upon.

According to digital marketing analysts and experts, video marketing is considered the best way in which you can easily fill up the gap that is generated between data, creativity, and innovation. Through video marketing, you can have a balance between both and implement them in the right way. But the thought that would be lingering in your mind would be how? Is it even possible that by making effective use of Video Marketing, you can perfectly create a bridge between creativity and data?

#1 Understanding The Background Of The Video Marketing That Explains Creativity

In the earlier days, the advertisers didn’t have access to large chunks of useful data. Thus the entire focus was on the creativity aspect that will help the businesses to attract the attention of the people. Besides this, it was quite difficult to analyze accurately the effectiveness of the advertising campaigns and their results. So in those days, it was based on assumptions and vague figures, but not anymore.

Today, we have a vast amount of data that are provided by trusted sources and are completely verified. But the thing is to integrate it with creativity. Video marketing can make use of the data to analyze the number of viewers, the time duration of the watch, the number of people who ignored the video, people who subscribed, and people who unsubscribed, etc. All this data is not independent entries, but they are linked to the videos that are created and shared.

It gives a complete insight into what the data can do and provides analyses of how the video is working. It will help the businesses to check out their authenticity, whether they are working in an efficient way, whether any improvement is needed, and various other important details.

#2 How Data Has A Huge Impact On Creative Aspects Of Advertising Especially Video Marketing?

Creativity is directly linked to advertising and marketing. But if you consider today’s scenario, then it is not just creativity anymore. Advertising and video marketing is more of a science that has one of the most essential components that is data and it has become the critical aspect that will help in enhancing creativity through video marketing.

The data will act as a support system that will track all the parameters of creativity and provide accurate results. These results or insights that are received through the data are helpful in increasing the engagement, improving the strategies, and also focus on the portion of videos that were able to grab the attention of the audience.

Summary

In the present situation, the top experts of the businesses are focusing on creating a hybrid environment through video marketing. They will ensure that the data will be working alongside the creativity of the videos and assist in generating useful results. So, now you can understand how essential video marketing is and how it will be helpful in creating the bridge between creativity and data.

May 24, 2021

How To Write High Ranking Content For Content Marketing

In the digital era, where everything is available on digital platforms, you cannot avoid building an online presence. Whether you have a small business or large, the major concern of every business today is to get the attention of your target audience and sustain that.

If you want your audience to find you and start ordering from your business, you need to rank better in the search engine. You need to have high-ranking content that will give a boost to your content marketing strategies and take your business to a better ranking position.

There are innumerable techniques and tips available on the internet, and this might confuse you a lot. So for avoiding such confusion and getting hold of the right techniques, we have rounded up some of the best tips for you.

With these tips and techniques, you would be able to write high-ranking content and improve content marketing.

#1 You Should Write Content That Benefits The Target Audience

Although you might have read that the content should be attractive and engaging. But the most important aspect is to make sure that the content is benefiting the target audience. When the target audience finds that your content is helping them solve their problems or answer their concerns, then it would be easier to capture their interest and also keep them engaged for a long period.

You can make use of some informational posts, how-to posts, question-answers, etc, that will encourage the target audience to read and actively participate.

In order to do that, you will have to list out a wide range of topics through which you can engage with your customers and get their long-lasting interest.

#2 Your Content Should Focus On Right Keyword Usage

Keywords have been the major concern whenever we talk about content and content marketing strategies. They play a vital role in ensuring how better your content will rank in the search engine. But that does not mean you will up the first to last paragraph with all the keywords.

You need to list out all the relevant keywords that would be required for the content to rank higher. (List out at least 15 keywords). Out of these, you need to shortlist 6 to 7 most important keywords and then strategically spread them throughout the content. This will ensure the keywords’ density as well as keyword proximity.

#3 Make The Right Use Of SEO Basics

If you are a digital marketer or content marketer, you might have a good idea about the parameters that are considered SEO basics. In the SEO basics, you will be covering all the different types of meta tags such as title, description, alt tags. All the tags must contain at least two major keywords, and these keywords should have a higher keyword volume. With this step, you will easily be able to boost the content that is written for content marketing.

#4 Leverage The Potential Of Internal Linking

Internal linking is one of the best and most important aspects of content marketing. Through internal linking, you can provide direction to the readers to other important posts. This, in turn, is quite effective in keeping your audience on the website for a long period, encourage them to engage with different types of content, and increasing their interest in your brand or business.

#5 You Must Create Content Clusters

Content cluster pages refer to the pages that cover all the associated major topics and minor topics (especially those that are linked to each other through internal linking). This topic cluster model of content marketing is better than writing individual posts and then making them rank for specific 2 to 3 keywords. The content cluster model will help you rank for major keywords and that too more than 10 or 15. So just imagine for every major topic-specific keyword you are finding that your blog or website is coming up.

Summary

Having high-ranking content is quite essential for your content marketing strategies. This is because they are the key factors that will help you to rank better in the search engine result pages and take your business to the next level.

May 18, 2021

What Is Competitive Benchmarking And How To Use It For Branding

In the digital era, all corporate sectors or companies, or organizations are caught in competition with each other in order to develop the best online presence. With a high reputation and offering reliable services, it becomes easier for different industries to grab the attention of the customers, keep them engaged and also interact with them.

If you want your business to be at the top, it is quite essential to understand where your competitors stand and how they are performing. Besides this, it will give you an idea of how your business is performing, whether you need to improve your product and services or not.

For this, you will be requiring competitive benchmarking. You might be wondering what exactly it is and how it can be used for your business branding.

What Exactly Is Competitive Benchmarking?

It is a marketing technique that is embraced by a lot of business houses to compare the businesses of the competitors by making use of a wide range of metrics. These metrics are highly useful in order to measure the overall performance of corporate companies or organizations over time. Moreover, the companies can also get insights into the “best practices” of the companies and organization and conduct a competitive analysis of their own business. With the help of tracking and monitoring metrics and KPIs, it becomes convenient to set up realistic business benchmarks. This is done in order to assess as well as improve the performance of the business.

Why Is It Essential To Conduct Competitive Benchmarking?

With the help of competitive benchmarking, you can conduct different types of research work that are generally difficult for marketers.

#1 Competitive Benchmarking Helps In Improving The Actionable Goals:

With competitive benchmarking, you can have an insight into the social media performance and set up goals based on the performance of the business. For instance, you can set a specific benchmark for every social media post you are posting every week and then conduct an analysis of whether your posts are doing better than the competitors or not. In simple words, you will focus on the tasks that are actionable.

#2 Competitive Benchmarking Will Help You To Exhibit And Highlight Your Business Wins To The Stakeholders:

In every business, there is a constant requirement for the digital marketers to display the ROI in order to understand whether the business is progressing in the right direction or not. So when you have set benchmarks and compare it with your competitors, it becomes easier for the marketers to display the highlights and how well the business is performing when compared to others.

How To Make Use Of Competitive Benchmarking?

You can make use of competitive benchmarking for your business in different ways.

You Can Make Use Of Process Benchmarking For Your Business:

In this way, you can easily understand the business processes of the competitor businesses and even optimize the business according to your requirements. You can know the end-to-end process of the competitors and make your own processes more efficient.

Embrace The Technique Of Strategic Branding:

Majorly, high-level brands and organizations are making use of this competitive benchmarking to compare the business models that will help in strengthening the business models. In this way, you can figure out a perfect way to strengthen marketing and branding strategies and analyze what makes these companies this successful.

Use Competitive Benchmarking In Order To Improve The Performance Of The Business:

In performance benchmarking, you have the opportunity to make use of the different comparative models to compare the business revenue growth, social media performance, and also the functional performance of the business.

What Parameters You Should Consider While Embracing The Competitive Analysis Technique?

For every marketer, it is quite essential to understand what would be the key parameters that you would be used to conduct competitive analysis. For different organizations, the requirements are different, and hence they make use of different metrics to conduct competitive analysis.

Summary:

Competitive benchmarking is considered as one of the most powerful and effective strategies, which are applicable for all businesses and helps you to take your business higher than your competitors. It is a great way of knowing where your strategies might be going wrong and where you need improvement.

May 12, 2021

WordPress Security Plugin To Protect Your Website

Nowadays, you can notice that each and every business is striving hard to build on an online presence. For this, you need to have a dynamic website that can easily capture the attention of the people (the target audience), increase interaction, increase the business sales and help in the overall growth of the business.

However, with an increase in the number of the target audience, there are chances that the confidentiality of the website might get breached. The hackers are always in search of such platforms that can be easily hacked. The confidential data of the clients, customers, and businesses could be used for unethical purposes. This is not at all desirable for your business as the clients and customers would not be able to trust your website again or find it reliable. Hence, it becomes quite essential to ensure that you are maintaining the security of the website and protecting it from any such unethical attacks and cyber breaches. But how will you do it?

Well, don’t worry! If your business website is making use of the WordPress CMS, then it is extremely easy to protect your website. WordPress provides a wide range of plugins – security plugins that can be easily installed and activated to keep your website protected.

Making use of the right security plugins provided by WordPress is considered quite important because it will not only protect your business website but also be helpful in expanding your business without any security issues.

Here is a list of WordPress security plugins that we’ve rounded up for your business website.

Sucuri:

It is one of the best WordPress security plugins that is offered freely to WordPress users. It is quite popular because it provides innumerable security features that will help you to keep the business website highly secure. You can even get the pro version to enjoy unlimited security features.

The plugin will help you to clean up the website from all the malware and viruses.
You can easily set it up on the dashboard.
It has the potential to provide firewall protection and various other malicious attacks.
It keeps a record of all the activities that are taking place on the website.

iThemes Security Pro:

Being a WordPress user, you might be aware of the iThemes Security Pro plugin, which is recommended by a lot of developers and expert business analysts. The plugin offers easy-to-use interfaces for brute force security protection and more.

The plugin provides two-factor authentication that helps in adding an extra layer of security.
You can easily schedule the backups for WordPress.
It will lock out all the unauthorized and non-secure IPs and would not let them interfere with the website.
Whenever such malicious attacks or breach takes place on the website, the plugin sends out a message to protect the files and other confidential details.

Jetpack Security:

This is yet another all-in-one WordPress security plugin. The plugin is quite known for offering a complete virus and malware scan. You might be surprised to know that there are almost 5 million + active installs of this WordPress plugin across the globe.

The plugin will save all the changes and keep a backup of them. Even the real-time changes would be perfectly saved without any hassle.
You can easily check the activity log, and it will keep you informed exactly which action or activity broke your site.
It offers decentralized malware scans, which, in turn, keeps the website safe from all security breaches or threats.
The best aspect is that the plugin also offers spam protection. It will completely block all the unethical comments on the blog or directly delete them.
This security plugin will be automatically updated whenever a new version is available. It will ensure that the WordPress website remains always protected without the need for your constant monitoring.

Summary:

You can easily go through the list of WordPress plugins mentioned above. This is the list of the best security plugins that you can use for your WordPress website. Besides this set of WordPress plugins, you can try some more that are offered by WordPress, and choose the one that best suits your requirement. Along with the Security plugins, you can also install and activate the GDPR plugins in order to maintain legal security parameters.

May 4, 2021

10 Innovative Web Design Trends For 2021

In these technological progressive times, where changes are taking place at warp speed, digital platforms are flourishing at the fastest rate. Every business is focusing on building its online presence. In order to build an online presence, small as well as large business houses and corporate sectors are aiming to develop the best possible website. A site, which has the potential to draw and sustain the attention of the target audience.

For making the website stand out from the crowd, you need to keep yourself updated with the website design and development trends that keep evolving every year. So what’s new in web design trends in the year 2021? Let’s get to know the top 10 innovative web design trends that will dominate the market this year.

#1 Making Use Of Vector Graphics:

To make your website stand out from other websites, everyone focuses on improving the aesthetics of the multimedia used on the website. It is quite obvious that the website that makes use of high-quality illustrative images and photos will have greater traffic as compared to textual and boring web pages. So you can utilize the vector graphics or illustrations on your website. These types of images can easily expand/stretch and fit the screen without compromising on the quality.

#2 Parallax Scrolling To Enhance The Visual Effects Of The Website:

You might be thinking that the parallax web design feature is a bit old. But let us assure you that it is still one of the most trending web design features in the year 2021. Although there have been changes in the parallax effect — it has now become more subtle yet creative. Parallax web design helps in establishing an illusion of depth effect on the website without disorienting viewers and losing the originality of the web design.

#3 The Increasing Popularity Of 3D Visuals:

In modern times, people have smart devices with high-resolution screens. With this, the use of 3D visuals in web design has become extremely popular. The 3D designs or visuals are not considered as some sort of garish distraction on the web page. Rather, they are helpful in increasing user engagement. The web developers have become skilled enough to blend the static web designs, minimalistic layouts, and 3D visuals in the websites to make them look the best.

#4 Integration Of Augmented Reality Through Graphics And Multimedia:

Augmented reality will be dominating the web design trends through the use of appropriate graphics and multimedia on the web pages. According to the reports, it has been claimed that the websites that are based on retail and e-commerce are making the best use of the potential of AR to increase business sales and empower potential customers in the buying process.

#5 Dark Mode Designs For Websites:

In the earlier times, it was considered that bright colors should be used in the website design as it will attract the attention of the target audience. But not anymore. Nowadays, you can notice that web developers and web designers prefer dark mode to make their websites look classy. The dark mode helps in creating an amazing backdrop to enhance the essential elements of the website.

#6 Embracing The Retro Fonts:

Since the past few years, there has been immense popularity in the use of vintage typography or generally called retro fonts. But you must ensure that there have been slight changes in the styling of these throwback fonts. Although the fonts used in the web designs are vintage, their styling is completely modern. The web designers maintain a perfect balance between the vintage version and the modern version to improve the look of the website.

#7 Combining The Photos With Graphics:

If you want your website to create a dynamic effect, then you can use the web design trend of integrating the photos to align with the graphical illustrations. It will help you to grow your business brand and make your website stand out from the crowd.

#8 Implementation Of Visual Storytelling:

Visual storytelling is gaining popularity because it is considered the best tool that helps in increasing user engagement and overall user experience. People find visual narratives better than textual formats.

#9 Making Use Of The Geometric Grid In Website Design:

One of the web design trends that is being widely used by web developers and designers are — Geometric Grids. The geometric grids that are used in the web pages do not always have to be perfectly aligned or displayed in a uniform arrangement. Rather, it can be asymmetric. This gives a dramatic effect to the web pages and increases the curiosity of the website visitors.

#10 Subtle Background Colors:

The bright background colors are not in trend anymore. Rather, web designers prefer to have a neutral or subtle backgrounds and dark colors for the components of the website. This design change has been fueled by the growing usage of smart devices at all hours.

Summary:

These are some of the most important web design trends of the year 2021 which you can embrace to redesign or restructure your website. These trends will help you gain more traffic and increase the conversions for your business.

April 27, 2021

7 Ways to Use Facebook for Marketing

In the digital era, even for marketing, the digital space is the preferred choice. Whether you want to build your online presence or take your business to the next level, you must be embracing the right marketing tactics and strategies. These days, you could see your target audience usually present on various social media websites — especially Facebook. Do you think you should employ Facebook marketing tactics to draw the attention of your clients or target audience and convert them into your potential customers? Certainly yes!

Facebook marketing is not just for increasing your marketing sales but also helps in building your business brands.

Here are some of the most interesting ways in which you can make use of Facebook marketing for your business.

#1 You Should Use Facebook Business Page for Effective Marketing:

Facebook is a social media platform that provides a wide range of marketing tools for businesses. One of the most effective tools is the Facebook Business Page. The Facebook pages are available free to people who wish to build a robust online presence in the market for their business. With the help of the Facebook business page, you can easily list your business products and services and help your target audience know about them.

#2 Leveraging The Benefits Offered By Facebook Ads:

Facebook is the most popular social media platform that can be used by digital marketers to reach out to the right target audience. You can use the Facebook Ads platform for advertising your business. You have the flexibility to design or customize your ads and promote your business brands through them. You cannot just promote the advertisement but also analyze the performance of those advertisements. Whether it is working perfectly or there are any issues to be resolved. Moreover, you can know how your target audience is responding to these ads.

#3 You Can Host Wide Range Of Facebook Contests:

Yet another Facebook marketing tactic that can be utilized for improving the brand awareness of your business is hosting content or running sweepstakes. Through the Facebook contests, you would be able to let people participate on their own by providing like or posting comments. You can either make use of the third-party applications or the free version to host the Facebook contests.

#4 Integration Of The Facebook Promotional Posts:

When you are posting the relevant content on the Facebook business page, and if the posts are doing well organically, Facebook would put forward various recommendations. These recommendations are to promote the Facebook posts through paid platforms. You can promote these well-performing posts to reach out to the maximum number of the target audience. In this way, you would be able to increase the coverage and impressions of a particular post.

#5 Don’t Miss Out The Sponsored Stories Feature Provided By Facebook:

Sponsored stories are yet another type of Facebook Ads that would be visible only to the user’s friends. So you can list your target audience as your “Friends” and then move ahead and post the sponsored stories. You would be able to reach out to the right people and also analyze the responses you have received from them. Through these sponsored stories, you can provide a link to the website or directly to the product pages so that interested people can get to the exact products and services without any hassle.

#6 Open Graph Feature Of Facebook:

With the help of Facebook Open Graph, you would be able to take your business to the next level. According to a survey, it has been revealed that millions of people are interacting with business brands through the Facebook Open Graph feature. With this, the users (target audience) have the flexibility to interact with different types of posts — liking the posts, commenting on the posts, watching the video, reading the posts, etc. These things would be listed as actions taken by the target audience on the posts.

#7 Using The Facebook Exchange Feature For Effective Marketing:

Most often, digital marketers are not aware of the Facebook Exchange feature offered by Facebook. The Facebook Exchange feature is specifically designed for advertisers who wish to take their business promotion and advertising to the next level. With this, the Facebook advertisers would focus on real-time bidding on the products and services. Facebook would display products and services in the form of ads and then help the audience bid on them and win them.

Summary:

These are some of the most interesting and innovative ways of incorporating Facebook’s marketing features in your marketing strategies. These are proven to be beneficial ways, and today’s modern businesses should embrace Facebook platforms for the purpose of business marketing.

April 21, 2021

Critical Elements For Creating A Powerful E-commerce Website

Online shopping has been on a steady rise and the pandemic has made it surge faster. In today’s time, online shopping is not only for ensuring safety but also for providing an enjoyable shopping experience from the comforts of our homes. Unlike earlier times, people are not afraid of making online purchases. Rather, they find it extremely convenient and easy to choose the best products, make online price comparisons and get the best deals. But for all this, a business should have a perfect e-commerce website. Having a powerful and dynamic website for your e-commerce business is not a luxury anymore. It has become a necessity. If you desire to build a strong online presence, grab the attention of your target audience, and ensure that your audience can easily visit your website. Then you must design the e-commerce website with dynamic features, attractive designs, and high-quality images. Moreover, the website should be supported not only on desktops but also on a wide range of smart devices, such as smartphones or tablets.

To make the e-commerce website powerful, you need to incorporate certain critical elements.

#1 Understand The Design Of The E-commerce Website:

You must be very clear as to how your website pages must appear. This includes the integration of the product images, description, prices, appearance of the home page, about us page, contact us, privacy page, terms and conditions, payment page, and various other important pages of the website. You must ensure that the design of the navigation field, the pagination, menus, etc are appropriate. When you have clarity of the website design, it would be easier for the users to move around the website with the same clarity.

#2 The E-commerce Website Must Have Proper Filters + Flexible Shopping Cart:

Providing users the flexibility to select or narrow down the search results is considered as one of the most crucial elements that a powerful eCommerce website must have. Your target audience will actually like to shop on your website when they get exactly what they are looking for. Filters play a vital role in achieving this. With the help of filters, users do not have to go through endless scrolling to reach the exact product they want or the type of product they are searching for. This helps in enhancing the user experience of the website and increasing the number of people who would love to visit your website again. An e-commerce website must have multiple filters so that it becomes easier to reach the desired product.

Besides this, the users must have the flexibility to add products to their shopping cart or the wishlist. This should be done with just one click. The users do not want to perform multiple steps merely to add a single product to the wishlist or the shopping cart.

#3 The E-Commerce Website Must Have A Responsive Design:

Your target audience will not just make use of a desktop for online shopping. Nowadays, users are more active and prefer to access sites from smartphones rather than desktops. So you must ensure that your e-commerce website has a powerful, responsive design and should provide a better user experience even on smartphones.

#4 E-commerce Websites Must Have Perfect Product Description (Images, Price, And Detailed Product Information):

The main purpose of the e-commerce website is to provide the best products to the users. So, the design of the WordPress website must be structured in such a way that it supports the accommodation of a large number of products along with proper images and product descriptions. You must provide multiple image sections (generally eight-image features are preferred) so that the user can scrutinize the product perfectly before making the purchase. Moreover, it is essential to provide minute details of the product as no customer would want to buy something without having proper information. This element is quite significant as it will improve the opportunity for better placement on the search engines.

#5 The Placement Of Call-To-Action:

Well, every e-commerce business owner is looking for increasing business sales. The best element that boosts sales on the e-commerce website is CTA — Call-To-Action. Call-To-Action can be buttons or links, and you need to place them strategically so that users are encouraged to buy the product, read about it, or add them to their cart or wishlist.

Summary:

Having an e-commerce website for boosting the sales of your business is quite essential. But just creating a website and hosting it is not enough. You need to make sure that all the critical elements of a website are present on your site. These are what make an e-commerce website powerful and dynamic.

April 13, 2021

10 Reasons Why WordPress Is Perfect For Small Businesses

With the advancement in the technological sphere, we have been witnessing a great revolution in the way businesses are catering to the needs and requirements of their customers. Nowadays, target audiences are constantly present online, so it has become essential for business owners to have a strong online presence. To have a strong online presence, every business (whether big or small) must have a website. Now the question arises, who would help you achieve this? You would require a full-time developer who could help you in developing a great website. So which type of website would you have if you are the owner of a small business? What CMS will you choose? What platform would be suitable for your business? For all these questions and more, the best answer is — WordPress.

Every developer or website development expert you would consult would suggest or recommend for you to opt for WordPress.

Why is it so? Why WordPress is considered the best for small businesses? Well, here are 10 key reasons to choose WordPress for your small business.

#1 WordPress — It Is Completely Free To Use:

The first and foremost reason to choose WordPress for your small business is that it is available free of cost. Yes, you read it right! Unlike other platforms/frameworks, WordPress is entirely free to use. You can download it from the official website, get it installed on your system and start the development process. Most often, small businesses do not have a high financial budget. So they are looking for solutions that do not have any extra upfront cost. After taking into consideration these aspects, WordPress is the best for small businesses.

#2 WordPress Is Open Source Development:

Open source development platform basically means that WordPress could be easily downloaded and the entire code of the platform is available publicly. The developers can easily add different functionalities and integrate them into the websites, which will help in meeting the requirements of your small business.

In order to manage the WordPress source code easily, the business owners have to hire a WordPress developer.

#3 WordPress Has A Perfect User-Friendly Interface:

The WordPress CMS is designed in such a way that it can be easily used by individuals who have the technical knowledge and even by those who are not technical experts. There are multiple themes and plugins provided by the WordPress platform, which will support the website development process.

#4 WordPress Provides Amazing SEO Optimization Of The Business Website:

WordPress provides easy interrogation of the SEO features in the website. Without proper SEO optimization, you would not be able to build a strong online presence or reach out to the target audience. Besides this, WordPress also provides different types of SEO guides to help the developers.

#5 WordPress Offers Responsive Website Designs:

Whether it is a small business or large, the website must be responsive (it must be conveniently viewed on multiple devices without any difficulty). WordPress understands that responsive design is the need of the hour, and thus you would find innumerable themes for the website design as well for the email templates and various other applications. These features you won’t find anywhere else.

#6 WordPress Is Highly Secure And Completely Reliable:

It is a fact the WordPress is one of the best and powerful CMS, and the feature that makes it powerful is — Security. WordPress always provides a wide range of security plugins and applications along with their regular updates. With this, you can ensure that your website always remains safe and secure from malicious attacks.

#7 WordPress Has A Large Support From The Online Community:

If you observe the current scenario, WordPress has millions of users, and this shows that it has a large online community. This community comprises millions of active users, multiple highly skilled and qualified teams of developers, business entrepreneurs, and others. With the help of such a large online support community, it becomes easy to put up the issues on the forum and immediately get a solution for them. This is considered one of the most important reasons that make WordPress the best for beginners and small enterprises.

#8 WordPress Helps In Engaging The Growth Of A Firm:

When the business is small, your website would have limited pages but as the business grows, you might need to develop and integrate new pages. With WordPress creating and adding new pages to an existing website can be done easily, at any time, and from anywhere.

#9 Flexibility To Have Multiple Users:

WordPress offers a feature where you can have multiple users with different access rights. There can be different access rights for the content writers, developers, admin, and business owners. With this, the website will keep growing as well as its privacy would be maintained at every level.

#10 WordPress Provides Easy Upgradation:

Whether you want to add new features to the website or update the themes or a wide range of plugins, everything is possible just with one click.

Summary:

The aforementioned points outline why WordPress is considered the best for small businesses. So if you have a small business and you wish to create an online presence for it by creating a website, always choose WordPress.

April 7, 2021