Pittsburgh
Public relations for the new age
Optimal Reach Media is a Pittsburgh studio practicing public relations for the new age. We get people and brands seen, trusted, and talked about through media they own: thought leadership, video, podcasts, documentary-style films, and music videos.
What a reputation has to do
01
Seen
Owned films, articles, and shows that can be found.
02
Trusted
A point of view that sounds like the expert, repeated until it sticks.
03
Talked about
Material other people can send, quote, and remember.
The practice
- 01
The flagship. A weekly publishing system so an expert is seen, trusted, and talked about. Strategy and a competitive read sit inside the same practice.
- 02
Full-funnel marketing around the reputation: strategy, content and social, paid media, SEO and AEO, email, reporting, and brand.
- 03
A personal brand coach and manager for people whose name is the brand. Identity design stays available when the look has to match.
- 04
Client films and documentary-style stories. The picture is the proof that the reputation is real.
- 06
Writing and social presence that repeat one point of view, instead of a new message every week.
- 07
AI and marketing automation that keep owned media moving after the expert has said the thing once.
- 08
The site where the archive lives, and books as the long form of the same reputation. ORM produced Molecular Influence and Elemental Influence.
Film
Work you can watch
From the journal
2025-07-10T00:00:00.000Z
Why Thought Leaders Win: The Power of Personal Branding for Business Owners2025-02-28T00:00:00.000Z
Social Media vs. Google: The Search Revolution and Video Engagement in 20252024-12-12T00:00:00.000Z
How to Create a Winning Video Content Strategy
In their words
Testimonial 1 of 6, Dr. Leslie Pasco
“I have worked with marketing and public relations companies for decades, and none have compared to ORM. By far, they deliver more than promised. In a niche market where what I do is widely unknown, this company has been systematically helping make my presence in the industry known. Well known. Since retaining ORM I have been able to accomplish more than I ever have before and my business is consistently and organically growing while I am actually paying much less than I ever have before. If you want to get out there, get known, grow your sphere of influence and your company, hire this group now.”
Free
Get a brand breakdown
A first look at your site, eight buyer questions checked with Gemini, YouTube when you share a handle, and whether the other social profiles you name respond. The report arrives by email.
Frequently asked questions
What is new-age PR?
New-age PR is a reputation built in public, on media you own. Optimal Reach Media helps people and brands get seen, trusted, and talked about through video, writing, podcasts, and films, instead of waiting on a single placement in someone else's outlet.
How is this different from a traditional PR firm?
Traditional PR often rents attention from a publication or a news hit. ORM builds an archive the client keeps: short films, articles, a show, a site. The audience relationship stays with the brand.
Who is Optimal Reach Media?
ORM is a Pittsburgh studio founded by Russ Cersosimo. The work mixes strategy, design, and production so marketing, creative, and the reputation point the same direction.
Where do you work?
The studio is in Pittsburgh, Pennsylvania. Clients are local and regional, and the owned media is published to audiences beyond the city.
What do you actually make?
Thought-leadership video and writing, brand and recruitment films, podcasts, documentary-style pieces, music videos, websites, brand identities, pitch decks, and the AI workflows that keep publishing moving.
How do I start?
Book a call or send the contact form with your name, email, and what you want to be known for. If you want a first look at the public brand, request the free brand breakdown.
Do you publish prices?
Not on this site. A project is scoped on a call. There is no public rate card.
Who have you worked with?
Published work and testimonials name Dr. Leslie Pasco and MyoWay Centers for Kids, Alben Hardwood Flooring, PKN Law, Fullington Trailways, Kapusta Deihl & Schweers, and Entrusted Legacy Law.