Competitive Marketing Analysis

One of the first things you should do as a company is a thorough marketing analysis – assessing and analyzing the strengths and weaknesses of competitors.

This may include their current and potential product/service development and marketing strategies. You need to be aware of your competitors weaknesses because many of your own strengths come natural, so you don’t always realize you have them. By knowing your competitors’ weaknesses, you will understand yourself and your business better. A competitive marketing analysis differs from a typical competitive analysis in that areas like size of market, market share, share of voice, etc are not calculated.


Learn about your competitors’ culture, values, mission and staff. Gain knowledge of your competitors’ value propositions,  features and benefits, and overall voice. Understand their overall branding, visual identity, and how they appear in the marketplace. We will identify what makes you different from them.


 We help determine what steps should be taken to ensure we close the gap on the competitors.

Confidently bridge the gap between the present and future goals.

What a competitive marketing analysis will help you:

    1. Build your own niche 
    2. Solve the pain points of your customers. 
    3. Get pricing right
    4. Improve customer service
    5. Make innovation your best friend.
    6. Create brand loyalty
    7. Raise your profile
    8. Know who your competitors are. 
    9. Get rid of the “wrong” customers.
    10. Offer your customers something your competition can’t
    11. Use your target market to your advantage

Determine what your competitors are doing and how you best compete.

  • I’ve coined a new phrase when it comes to getting top quality work done at lightning speed… It's now ’the Optimal Reach Way’.

    Patrick Andre Big Boss @ Andre Insurance
  • "ORM completely rejuvenated our brand and gave us a website that looked just as good as something that cost 10 times as much."

    Barb Grandinetti President - The Challenge Program
  • "The work ORM performed on the state-compliant label and packaging design with only 3 days to turnaround was second-to-none."

    Darwin Millard Co-founder, Plant Consulting Group
  • "I wouldn't know what to do without Optimal Reach."

    Casey White Casey White Law
  • "Optimal Reach took an idea to fruition with absolutely minimal direction or oversight...Absolutely amazing intuition, work ethic, and attention to detail."

    Patrick K. Nightingale Cannabis Legal Solutions
  • "I am amazed at what ORM can put out as fast as they do and at the quality level you would expect from one of the big Madison Ave. marketing companies."

    Michael Patterson, NHA, OTR/L, CEAS CEO US Cannabis Research & Development

(P.S. We have some serious fun in our monthly marketing meetings.)

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Competitive Marketing Analysis