Social platforms started as a way to meet people and keep old friends close. They became a commercial channel too: branding, advertising, reach, and traffic. Optimal Reach Media films and coaches in person, starting from Pittsburgh and going where you are. They are also where a business can meet the people it wants as customers. That only works if the plan keeps up with how the platforms are used. Four shifts were already pointing at what would matter next.
Live video
Live video was set to get more use, and video marketing with it. Video already holds attention more readily than a still image or a block of text, and that preference was expected to continue past 2021. A business can build a connection by making video a regular habit. Live sessions can run on Facebook, Twitter, YouTube, and Instagram.
Ephemeral content
Ephemeral content is short-lived. It disappears after a set time. Facebook and Instagram stories are the familiar example: they vanish about 24 hours after they are published. They are convenient, and a small business can use them as readily as a large one, both to engage people and to make the visit more entertaining.
Chatbots
Chatbots were on their way to becoming a normal part of customer conversation. A person contacting support should feel heard. A chatbot powered by AI can answer common questions quickly, so the visitor is not left waiting.
Influencer marketing
Influencer marketing had been part of digital work since 2019, and it was still spreading. A brand can collaborate with an influencer to put products in front of an audience that person has already earned.
Social is a place to advertise the product, the service, and the brand. Understanding how the platform works is what makes that time well spent.
We keep an eye on these shifts in our social media marketing work.
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Where to go from here
We are a Pittsburgh production studio, and we come to you. If you want to keep going, start with the work, a call, or the free brand audit.