Facebook one of the marketing professional’s favorite tools. It’s an extremely powerful and versatile platforms. If you’re going to spend time, energy, and especially money on just one platform, it probably should be this one.
Instagram and Twitter are great in their own right; they’re the epicenter of what’s happening now, both contributing to and a result of the modern culture. These platforms grant you access to worldwide conversation, and the eyeball’s of many especially the younger generations.
If you’re trying to reach potential B2B clients, LinkedIn is the place to be. Who may not reach 100 thousand people like you can on Facebook, but you’ll reach the right people. And at the end of the day, 1 customer or client is more valuable than any amount of reach for the sake of reaching people.