- Content marketing
- Video
- SEO and AI search
- Social
The challenge
A growing pediatric practice was spending about $7,500 a month on ads that stopped working the moment they were paused. Consultations ran long because families arrived with lots of questions.
What we did
We swapped rented attention for assets the practice owns: parent-friendly blog posts, short educational videos, search and AI answer optimization, Reddit and LinkedIn visibility, and a referral program for other professionals.
The results
In under 90 days, new patients grew about 112% while monthly marketing cost dropped about 27%. Parents showed up informed, so many consultations went from about an hour to about 15 minutes. YouTube views grew 999% in the first 90 days, and the site outranked a competitor with more than twice its domain authority. Months later, with no paid ads running at all, organic search and AI assistant traffic kept climbing.