We're a Pittsburgh production studio that comes to you. Molecular Influence reflects the psychology, persuasion, trust-building, and strategic thinking behind the systems built at Optimal Reach Media. The book is one place that thinking is written down.
Why it connects to ORM
Optimal Reach Media builds branding, messaging, content, and conversion systems rooted in strategic influence. Molecular Influence is the deeper thinking behind that work, and behind the shift to public relations for the new age: reputation, owned media, and trust that can be examined.
Where it sits
The book brings together sales, marketing, branding, psychology, negotiations, and strategic business development. Optimal Reach Media published it as part of the same body of work.