Molecular Influence
Optimal Reach Media
Molecular Influence
Russ Cersosimo wrote it. The studio helped publish it. It looks at the psychology and trust behind the systems ORM builds.
Public relations for the new age · Pittsburgh
Book publishing for a reputation that outlasts a post
Optimal Reach Media publishes books as owned media. The studio produced Molecular Influence, by founder Russ Cersosimo, and Elemental Influence. A book is a long public record of what someone knows, and it gives search, talks, and later films a source they can cite.
Which books has ORM produced?
Two titles: Molecular Influence, by Russ Cersosimo, and Elemental Influence. Molecular Influence has its own page on this site. Elemental Influence is the second book, produced by Optimal Reach Media. A public link and cover are not listed yet.
Proof
Two books
Optimal Reach Media produced Molecular Influence and Elemental Influence. Molecular Influence is by Russ Cersosimo. Both are part of the publishing record on this page.
Elemental Influence
Optimal Reach Media
Elemental Influence
A second book produced by Optimal Reach Media, alongside Molecular Influence. A public link is not listed on this page.
The books ORM will name
Molecular Influence is by Russ Cersosimo. Optimal Reach Media helped publish it. It looks at the psychology and trust behind the systems the studio builds.
Elemental Influence is the second book the studio produced. It sits beside Molecular Influence in the publishing record. A cover and a public link are not on this page yet.
How a book works inside the practice
A book gives thought leadership and personal brand coaching a source. Articles, films, and talks can point back to a chapter instead of starting from zero. The website is where that trail is easy to follow.
What replaced pitch decks
Pitch deck development is no longer a service. The old address opens this page. A leave-behind for a meeting is a separate conversation from a book.
Frequently asked questions
Which books has ORM produced?
Two titles: Molecular Influence, by Russ Cersosimo, and Elemental Influence. Molecular Influence has its own page on this site. Elemental Influence is the second book, produced by Optimal Reach Media. A public link and cover are not listed yet.
Do you publish books for clients?
The public record is Molecular Influence and Elemental Influence. Publishing work beyond those titles is discussed on a call.
How does a book fit public relations for the new age?
New-age PR is reputation built on media you own. A book is a piece of that media that does not expire with a feed. People can find it, quote it, and hand it to someone else.
Where can someone read Molecular Influence?
The book has its own site at molecularinfluence.com and an Amazon listing under ASIN B096TW9BLN. This page does not invent sales figures or awards.
Is a book the same as a pitch deck?
No. Pitch deck development is no longer a service on this site. A book is a public work. A deck was a meeting tool. The old pitch deck address now opens this page.
What does book publishing cost?
ORM has not published a price. Each book is scoped on a call.
Where is this done?
Optimal Reach Media is in Pittsburgh. The book does not have to be about Pittsburgh.