What kind of video does ORM produce in Pittsburgh?
Videos a brand can own: proof of the work, recruiting pieces, and stories that show a real person. Crew and cameras come to your office or another location. Video shows people the real you, and that's what builds trust.
When is a documentary-style video the right piece?
Use a documentary-style video when the story needs time: a founder, a practice, or a company whose work is hard to explain in one cut. Shorter client videos sit in the same practice. Both stay with you after the shoot.
Do I need a finished script first?
No. The call is where the story, the people on camera, and the use of the video get decided. Bring the audience you need to reach and what they should understand when the video ends. We scope the shoot on that call.
Video helps people understand a business faster
Video gives an audience a quicker sense of who you are and what you offer. It can carry tone, expertise, and personality in a way a paragraph often cannot. That makes it one of the stronger ways to build attention online, and one of the clearer proofs inside a PR program.
It has to work after the premiere
Well-produced video reinforces credibility and gives you something to cut down for social, the site, and later campaigns. The video should be practical, not only polished.
Videos already on the channel
You can watch client videos we have already published: Alben Sawmill, PKN Law, a Fullington Trailways recruitment video, and Kapusta Deihl & Schweers. They show the craft. A new project is its own story.
The same catalog is sorted by the job the video does: brand videos, explainer videos, product promo videos, recruitment videos, book trailers, story videos, interview videos, and funny company videos.
Shorter, weekly video lives in Thought Leader PR. Longer narrative work lives on the documentary page. Conversation-first work lives on the podcast page. Performance videos live on music videos.