A story someone can check
Owned media works when a stranger can see the evidence. Documentary-style video is that evidence at length: interviews, places, and the work itself, cut so the point survives without a narrator shouting the offer.
Where it sits in the practice
Use a documentary when a weekly clip is too small for the story and a podcast would leave out the pictures. Video production covers the shorter client videos already on the channel. Thought Leader PR covers the ongoing voice. Documentary-style video is the longer video.
Proof
Awards, broadcast slots, and audience totals are listed only for videos that are already public. Until a video is named, we stay with the form of the work.
The music videos page shows a different kind of long-form craft: live performance, filmed and finished for the ORM channel.