How a reputation gets into the world

The practice

1. 01

   PR and thought leadership

   • Strategy consulting
   • Competitive analysis

   The flagship. A weekly publishing system so an expert is seen, trusted, and talked about. Strategy and a competitive read sit inside the same practice.

2. 02

   Marketing

   Full-funnel marketing around the reputation: strategy, content and social, paid media, SEO and AEO, email, reporting, and brand.

3. 03

   Personal brand coaching and management

   • Branding and creative design

   A personal brand coach and manager for people whose name is the brand. Identity design stays available when the look has to match.

4. 04

   Video and documentary

   • Documentary-style video

   Client films and documentary-style stories. The picture is the proof that the reputation is real.

5. 05

   Podcast production

   A show the host can keep, edited into episodes people finish and share.

6. 06

   Content and social

   • Social media marketing

   Writing and social presence that repeat one point of view, instead of a new message every week.

7. 07

   AI marketing and automation

   AI and marketing automation that keep owned media moving after the expert has said the thing once.

8. 08

   Websites and book publishing

   • Book publishing

   The site where the archive lives, and books as the long form of the same reputation. ORM produced Molecular Influence and Elemental Influence.