Content Marketing

In the modern digital marketing landscape, there’s one word that really matters – and that’s content.

The fact is that you have to become pseudo publishing company to really compete for page 1 with a competitive keyword from a SEO and Google ranking standpoint. High rankings lead to traffic, and traffic leads to sales and more money in your pocket.

Traditional marketing can still be very effective, but it’s difficult to be relevant without some kind of organic website traffic especially in a competitive industries like legal, healthcare, and other professionals.

We’ve got experience and expertise in multiple industries including legal, medical cannabis/ hemp, laboratories, non-profits, insurance agencies, doctors, and much more. We’ll do as much as possible in-house to save you money, or we can bring in the perfect specialist that knows how to connect with your audience.

Our extensive experience working with the best freelance writers and content development firms allow us to get you tailored services at the best price.

Great content compliments every aspect of your marketing strategy – from generating leads to conversion – and is one of the most important tools for effective SEO.

Did you know?

Google’s algorithms change constantly, but truly engaging, interesting, and credible content is consistently rewarded. How long a user stayed on the page and whether they actually read the post is a big factor on how that page is rated. The algorithms do a surprisingly good job of deciphering bad copy and spam from truly helpful or entertaining information – make sure your website contains the latter.

Build your brand into the authority for your industry and niche.

If people are coming to your website for information and insight, you’ve attracted a potential client or customer and established your brand’s expertise at the same time. That’s no small feat. 

We use the most up to date publishing and SEO software through WordPress to turn your site a veritable Buzzfeed or New York Times online.

  • I’ve coined a new phrase when it comes to getting top quality work done at lightning speed… It's now ’the Optimal Reach Way’.

    Patrick Andre Big Boss @ Andre Insurance

  • "ORM completely rejuvenated our brand and gave us a website that looked just as good as something that cost 10 times as much."

    Barb Grandinetti President - The Challenge Program

  • "The work ORM performed on the state-compliant label and packaging design with only 3 days to turnaround was second-to-none."

    Darwin Millard Co-founder, Plant Consulting Group

  • "I wouldn't know what to do without Optimal Reach."

    Casey White Casey White Law

  • "Optimal Reach took an idea to fruition with absolutely minimal direction or oversight...Absolutely amazing intuition, work ethic, and attention to detail."

    Patrick K. Nightingale PKN Law, Pittsburgh Pennsylvania

  • "I am amazed at what ORM can put out as fast as they do and at the quality level you would expect from one of the big Madison Ave. marketing companies."

    Michael Patterson, NHA, OTR/L, CEAS CEO US Cannabis Research & Development

(P.S. We have some serious fun in our monthly marketing meetings.)

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Content Marketing