How To Improve Your Search Rankings With Content Marketing

Let us not debate about the fact that content is king. The internet was created to facilitate the exchange of content. Sure, it has many other uses today — social media and e-commerce, to name a few — but the need for information remains at the heart of every online decision we make. We click on links, bookmark web pages, use search engines — all to find information that is relevant to our interests.

It should come as no surprise, then, that content is king, and that it also reigns supreme over search rankings. After all, the primary purpose of a search engine is to determine which website is the most relevant to the user’s query. The higher the number of quality content you have on your site, the more likely it is to appear at the top of search engines’ results pages when users make those searches.

Given the value of those user clicks, most websites today rely on Search Engine Optimization (SEO and even hire an SEO firm) to keep their sites search-friendly. One of the most important aspects of any online marketing approach is SEO. It determines whether your website will appear high in search results and hence, be noticed by more people. And what is the key to this? Well, we believe it’s high-quality content.

How to Use Content Marketing to Improve Your Search Rankings?

Below are some tips for beginners on how to use content marketing to improve your search rankings.

1. Create contents that are beneficial to your target audience

The main goal of content marketing is to pique your audience’s interest through articles that answer questions they may have and provide them with the information they require. This means that when you write a blog post or send out a newsletter, it shouldn’t come across as a sales pitch for your product. Rather, it should be a carefully considered and formed piece that will benefit your customers.
What do you believe your target audience would be interested in reading about? What are some of the most common questions you get from customers?

Create a list of the topics and questions you believe your target audience is interested in, and then start writing about them. This will allow your site to be of help when other users begin to ask the same questions or look for information on those topics.

2. Select the right keywords

When searching online, most users don’t take the time to write long phrases describing what they’re looking for. For example, instead of searching, “how can I get rid of this pimple? Which products should I use?”, they simply search for “pimple removal tips.”

It often comes down to keywords. It’s a good thing that online tools (like Google’s Keyword Planner, Ahrefs Keywords Explorer, Soovle, KeywordTool.io, and Jaaxy) are now available to assist you in figuring out which keywords your target audience is searching for.

Incorporating high-ranking keywords into your content improves its chances of ranking higher in search results. Brian Dean of Backlinko says that using the aforementioned keyword tools resulted in a 62.2 percent increase in his site’s organic traffic within six months.

Keep in mind that keywords should be utilized sparingly and within context, rather than strewn throughout each sentence you write. If you fail to do this, search engines may not tag your content as relevant but as spam.

Search engine algorithms can easily determine the frequency of a keyword and the existence of other useful terms within the article. So, in addition to choosing the proper keywords, make sure you employ them naturally.

3. Remember the basics of SEO

The fundamentals of on-page SEO (that is, SEO efforts that are limited to your website) are in place to lay the groundwork for a search-friendly site. These basics will give your content the extra push it needs, making it easier for online users to find them.

Here’s a quick rundown of the basics you shouldn’t overlook:

Title tag. A search engine displays the page’s title tag when it lists your web page as a result. This will determine whether or not visitors will click through your site. So, ensure that your title tag is definitive of what these visitors can expect from the link. A keyword can even be placed on the title tag as long as it doesn’t come across as forced.
Meta description. A brief overview or summary of your content can enhance the likelihood of a user clicking on your website. So, always remember to write a clear meta description to increase the likelihood of users visiting your site and reading through the content you are posted.
Image Alt tag. The idea that a picture is worth a thousand words is very popular today. However, search engines are still unable to fully understand what your image is saying. You can make your pictures more search-friendly by adding image alt tags to perform as captions.
Tagging. If you are managing a blog for your site, ensure that the entries are grouped or categorized through content tagging. This will make it easy for new readers to navigate through your blog, as clicking on a particular tag allows them to browse through the contents that are related to that topic.

4. Build inbound links to your posts

You’re probably aware that obtaining inbound links, also known as backlinks, is critical to a successful content marketing plan. The more links you obtain from other websites, especially high-quality links, the more Google views your website as a source of useful content.

You can build links to your site through several ways; email outreach is one. According to a study conducted by Brian Dean, 91.5 percent of outreach emails are discarded or ignored. However, Brian’s team also discovered that link-building outreach emails have a 21.9 percent response rate.

Reaching out to brands or people that already know you are one of the top methods for generating inbound links through email outreach. These brands or people may be following your LinkedIn account or may have mentioned you in their previous posts.

When reaching out to prospects, you may also consider their interests. Joining groups and communities on social media can help you gain access to others who may be interested in or who engage with the blog topics you typically write about.

Other Ways to Improve Your Search Rankings Through Content Marketing
Other than the tips already mentioned, some other ways with which you can improve your search rankings with content marketing are:

Creating pillar pages and topic clusters
Harnessing the power of internal linking
Being a thought leader

Conclusion

Great content is the key to improving your search engine results. Content marketing will not only improve the chances of you gaining more customers and visitors to your website but also add value to the services and products your business offers.

July 16, 2021

7 Content Marketing Trends To Follow In 2021

Content marketing is a field that always keeps evolving with time. You cannot keep using the same content marketing tactics or strategies for a long period. If you want your content marketing strategies to work for you and enhance the growth of your business, it is essential that you are following up with the trends every year.

This is 2021, and we are already in the summer months. At this point in time, it is quite essential to understand the tremendous shift in the content marketing approach given the world scenario. And how to implement the changes in business marketing for the exponential growth of your business. As we have already stepped into the year 2021, let’s not delay any further and get to know all important trends that are topping the list for content marketing this year.

#1 Focus On Increasing The Business Live Videos

This year, you could have observed that video content, online events such as webinars are on the rise. And this trend is not going away any time soon. Live videos are on the rise not just because of the pandemic, which has affected the world but also due to the fact that they are an effective and quick way to convey a message to the audience, interact with them, and sometimes even educate them.

In the present scenario, your target audience may not have the time and the inclination to read huge blogs or any sort of long-form textual content. Hence, it is better to offer them videos that offer the same knowledge and information within a short period.

#2 Establish High-Level Content Communities

Content always acts as the ice breaker between the customers/consumers and the business. It basically aims to eliminate the barrier that is generally observed between the brands and target audience.

For instance, you can observe the business run by Netflix. Netflix always focuses on building communities through the content they share on YouTube, Twitter, or even Facebook. It helps a large number of people to come together and express their views.

You can start your own community of like-minded people and share essential information with the people in the form of videos, textual data, infographics, or even podcasts. It is an effective way to build customer loyalty and take your business to the next level.

#3 Content Will Be Required By Businesses To Enhance Customer Experience

If you want your business website to generate great ROI, then it is quite essential that you need to offer content that will enhance the customer experience. With great content, the users or readers would like to stay on the website, find out what they are actually seeking and have a great time. This will lead the customers to the sales funnel and improve business ROI.

#4 Integrating AI To Test The Potential Of The Content

AI or Artificial Intelligence holds a significant position in the content marketing field. The content marketers are making use of the tools such as Contentyze that has in-built AI technology and supports in creating and testing unique content in the form of summaries, titles, captions, and sometimes blog posts. There are many businesses that have started embracing the AI-powered content tester and generators to ensure that the content they are publishing is of high quality.

#5 You Can Repurpose The Content And Share It On Multiple Channels

You might be thinking that you are always required to put up with fresh content on the website and social media sharing sites. Well, this is true, but to some extent only. You always have the opportunity to repurpose the content you are getting, enhance it, and then share it on different platforms.

#6 Focus On Making Use Of The Diversified Content

You already know that blog posts are one of the most important content pieces that work for your website. But this is just a single type of content that you think is suitable for your website. Besides this, you should keep exploring other content options that will improvise the content that is being shared with the target audience.

You can diversify the content options such as sometimes you can make use of podcasts, e-books, videos, infographics, and many more. This diversification of content will help you to enhance the audience reach.

#7 Focus On Stories Creation

One of the most popular content marketing trends this year has been stories. Stories are one of the most effective content formats that have a huge impact on the audience. So you can make use of short stories to convey the message to your clients.

Summary:

These are some of the best and most trending content marketing features that you can easily adopt for your business in the year 2021.

June 11, 2021

How To Write High Ranking Content For Content Marketing

In the digital era, where everything is available on digital platforms, you cannot avoid building an online presence. Whether you have a small business or large, the major concern of every business today is to get the attention of your target audience and sustain that.

If you want your audience to find you and start ordering from your business, you need to rank better in the search engine. You need to have high-ranking content that will give a boost to your content marketing strategies and take your business to a better ranking position.

There are innumerable techniques and tips available on the internet, and this might confuse you a lot. So for avoiding such confusion and getting hold of the right techniques, we have rounded up some of the best tips for you.

With these tips and techniques, you would be able to write high-ranking content and improve content marketing.

#1 You Should Write Content That Benefits The Target Audience

Although you might have read that the content should be attractive and engaging. But the most important aspect is to make sure that the content is benefiting the target audience. When the target audience finds that your content is helping them solve their problems or answer their concerns, then it would be easier to capture their interest and also keep them engaged for a long period.

You can make use of some informational posts, how-to posts, question-answers, etc, that will encourage the target audience to read and actively participate.

In order to do that, you will have to list out a wide range of topics through which you can engage with your customers and get their long-lasting interest.

#2 Your Content Should Focus On Right Keyword Usage

Keywords have been the major concern whenever we talk about content and content marketing strategies. They play a vital role in ensuring how better your content will rank in the search engine. But that does not mean you will up the first to last paragraph with all the keywords.

You need to list out all the relevant keywords that would be required for the content to rank higher. (List out at least 15 keywords). Out of these, you need to shortlist 6 to 7 most important keywords and then strategically spread them throughout the content. This will ensure the keywords’ density as well as keyword proximity.

#3 Make The Right Use Of SEO Basics

If you are a digital marketer or content marketer, you might have a good idea about the parameters that are considered SEO basics. In the SEO basics, you will be covering all the different types of meta tags such as title, description, alt tags. All the tags must contain at least two major keywords, and these keywords should have a higher keyword volume. With this step, you will easily be able to boost the content that is written for content marketing.

#4 Leverage The Potential Of Internal Linking

Internal linking is one of the best and most important aspects of content marketing. Through internal linking, you can provide direction to the readers to other important posts. This, in turn, is quite effective in keeping your audience on the website for a long period, encourage them to engage with different types of content, and increasing their interest in your brand or business.

#5 You Must Create Content Clusters

Content cluster pages refer to the pages that cover all the associated major topics and minor topics (especially those that are linked to each other through internal linking). This topic cluster model of content marketing is better than writing individual posts and then making them rank for specific 2 to 3 keywords. The content cluster model will help you rank for major keywords and that too more than 10 or 15. So just imagine for every major topic-specific keyword you are finding that your blog or website is coming up.

Summary

Having high-ranking content is quite essential for your content marketing strategies. This is because they are the key factors that will help you to rank better in the search engine result pages and take your business to the next level.

May 18, 2021

The Future Of Content Strategy

Content marketing is a field that keeps evolving with changing times, trends, and technology. In the past few years, there have been several changes that have transformed the content strategy altogether. The changes in content strategy and content marketing have been attributed to the continuous growth of search technology. It has brought a huge shift in the way any content is viewed.

Now there have been remarkable changes in the search algorithm, such as the use of keywords by users, changes in the mechanism of the search bots, and the development of the content. According to the experts, it is believed that in the upcoming years, there would be no place for brand blogging to catch the target audience’s attention or to increase the traffic coming to the website. The “Core web vital” and “KPIs (Key Performance Index)” would be the major factors that will decide the worthiness of the content. All the content writers, content analysts, and digital marketers would have to bring in a change in their mindsets and make amendments to their content strategies. Considering the future of the content strategy, it is quite essential to know these upcoming changes will be defining the content strategy and its application.

Formulation Of The Content Strategy & Testing:

The content analyst and experienced content marketers have long been discussing the significance of the content strategy in brand marketing. In the future, content that is purely written for brand promotion would not be of much use. It was true that the majority of the content that was being written was entirely tied to conveying the core vision and mission of the business without any valuable information being shared with the audience. However, now it is considered vital that the content should have a blend of information and brand proposing. Only such content would be given due consideration by the search bots of the search engine brand.

Businesses and content writers used to get confused with the purpose of the brand and the cause of the marketing. The content writer must integrate information along with the right amount of branding to draft the best content. You need to understand that the purpose of the content is to convey the exact perspective of the brand and cover the important points, such as the reason behind the existence of the company, translating the product’s significance, and inclusion of proof points. This will improve the overall quality of the content. Experts have suggested that the content writers should adopt the top-down approach while writing content because it will be helpful in ensuring that the brand’s purpose is appropriately woven into the content. Besides, it would be interactive and useful for the people. So, understand that in the upcoming times, you do not just have to focus on branding but getting the right blend of information and purpose in your content.

Once you have understood how to craft or curate the content, you need to test it. Publish and share the content to multiple platforms by making use of the right message statement and sharing it with the target audience. With effective testing, you can analyze whether the content would bring in more clients for the business or not.

Tracking The Success Of The Content Strategy:

Merely drafting the content is not enough, you need to make sure that your content strategy is working successfully. For this, you need to employ certain metrics, which will help you understand how useful the customers are finding the content. Besides, this content should also support the business brand while catering to the demands of the customers. KPI – Key Performance Index would let the content analyst know how the content strategy is improving. Moreover, the KPI would tell how the reader/visitors are interacting with the digital content. The customer’s approach toward the content would show what type of connection they are building with the content. Based on these factors, the quality of the content strategy could be decided. The content should encourage the readers to take some action (clicks and conversions) on the content.

Content Should Convey A Story:

People do not like straightforward, informative content. Nowadays, the concept of storytelling is on the rise. You need to use different stories, which will keep the readers hooked on the content till the end. For instance, stories can be used by the content writer to show how the product got its name, how the company has established itself in the market, and many other creative insights. While telling a story, you must convey the message that you think your target audience must be aware of. So the content strategy needs to revolve around storytelling.

Summary:

This is what the future of the content would be in the upcoming years. All the content marketers must leave behind the old-school methods and focus on the latest strategies to ensure that they are reaping success.

March 9, 2021