A Pittsburgh station wants you on air. That's good news. It's also a few minutes that will be seen, clipped, and shared, so a little preparation goes a long way.
Before you say yes, ask five questions
- What's the story, and why me?
- Is it live or taped?
- How long is the segment?
- Where will it happen: in studio, at my place, or remote?
- Who else is being interviewed?
They follow standard interview advice, like the AAAS media toolkit, and they shape everything else.
Pick your three points
Decide the three things you want viewers to remember. Say each one out loud in a sentence or two. If a question pulls you somewhere else, answer it briefly and come back to one of your points.
Practice on camera
Record yourself on your phone answering the questions you hope nobody asks. Watch it back. Look for filler words, darting eyes, and answers that run long. It's uncomfortable, and it works.
On the day
- Arrive early. Crews run on tight schedules and may be early or late.
- Look at the reporter, not the camera, unless you're remote with no one in the room.
- Dress simply. Solid, mid-tone colors, nothing shiny.
- Keep answers tight. Lead with the point.
- Assume the mic is on from the moment you meet the crew until they leave.
Morning shows are different
Lifestyle segments, like KDKA's Pittsburgh Today Live, feel more relaxed but move fast. Bring something viewers can see, such as a product, a demo, or a quick tip. KDKA lists PTL@kdka.com as the show's contact (KDKA).
Want a rehearsal?
Optimal Reach Media is a Pittsburgh production studio that comes to you. Our coach can run a mock interview at your office with real cameras and lights and play it back on the spot. Media training starts at $2,500 for an in-person half day or $1,500 virtual. Book a call and tell us when you're on.
Frequently asked questions
What questions should I ask before a TV interview?
Ask what the story is about, whether it is live or taped, how long the segment runs, where it happens, and who else is being interviewed.
Should I look at the camera or the reporter?
Look at the reporter. The exception is a remote interview where nobody is in the room with you. Then look into the camera lens.
What should I wear on local TV?
Solid, mid-tone colors work best. Skip busy patterns, very thin stripes, and shiny jewelry. Dress the way your customers expect to see you, one step more polished.
How long should my answers be?
Short. Lead with your main point in a sentence or two. A tight answer is more likely to be used, and less likely to be cut in the middle.
Can I practice before the interview?
Yes, and you should. Media training gives you recorded practice interviews and instant playback so you can fix habits before air.
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Where to go from here
We are a Pittsburgh production studio, and we come to you. If you want to keep going, start with the work, a call, or the free brand audit.