7 Reasons Why Your Business Needs A Responsive Website
In the business world, it has become inevitable to have an online presence through a dynamic website. But having a good website is not enough. It should be optimized in order to attract the attention of the visitors and keep them engaged with the brand for a longer period of time. Besides this, the website
Pay-Per-Click Marketing: PPC Strategy Guide
PPC or Pay-per-click is a digital advertising model that helps drive instant traffic to a particular website. In this model, the person running PPC pays the publisher such as Google, website owner, etc every time someone clicks on their ads. What is the Purpose of PPC? The sole purpose of implementing a PPC strategy is
The Key Marketing Tactic Video Production
Video Production is producing video content, and it is equivalent to filmmaking. However, in today’s time, we use digitally captured images, which are unlike the old days of film reels that gave a galore of headaches. But it might seem high tech and quite out of the league for small businesses. However, it can be
Outdoor Advertising: What Is Outdoor Advertising and Why Is It Important?
Today we will be talking about the basics of “Outdoor Advertising,” a crucial tactic in today’s business world. Any advertising that you see outside are all Outdoor Advertising. There are different types of Outdoor Ads, but billboards are the most common examples. Other types, just to name a few, could be cars branded with advertiser
Social Media Management: How To Expand Your Reach On Facebook & Instagram?
Social media has helped thousands of brands to be seen, heard, and grow. And not only brands, but many people use social media for various reasons. Social media platforms are used differently everywhere. Such as – to stay connected with friends, for a business page, finding others with similar interests, organizing events, showing off a
SEO in 2020: common sense, intent, and yes, backlinks are still important.
By Johnny McFadden So you want your website to be on Google page 1? Well, join the club. There are millions of people with that same goal. Where do you get started? I’m glad you ask. Here’s how you start thinking about building your digital presence in a time where more people are getting online
SEO in 2019: No More Gaming Google’s Algorithms
By Johnny McFadden Increasingly, the things you do in real life (meaning anything that doesn’t involve the backend of WordPress) have a huge effect on ranking. The most important word found in the acronym SEO may just be “optimization”. You can’t create a high ranking site with only technical SEO techniques – you can only
Telling a Powerful Brand Story
By: Russ Cersosimo I’ve done thousands of pitches over the last 25 years. Whether I was selling a product or service, advocating for legislative change, or raising capital – I can confidently say that the single most powerful weapon in my arsenal was my ability to properly get my brand story across. Take a look
In Design Psychology We Trust: Psychology Behind Beautiful Design
In Design Psychology We Trust The Psychology Behind Beautiful Design By: Russ Cersosimo Psychology is a science, and just like math or physics, psychology works the same every time. While math and physics can be easily translated via written text or drawing, psychology is invisible. It’s like believing in magic. In a way, it is