Video is how a lot of brands cut through a crowded field. It works as marketing, and it works as a social strategy for traffic and awareness. Optimal Reach Media is based in Pittsburgh and works on site with your team. The useful version of a video plan is specific: who it is for, what it should change, and how you will keep publishing it.
What video marketing covers
It is the use of video to promote and sell a brand, a product, or a service. Keep it woven through the rest of the marketing, in whatever form fits each part. Endorsers using a new product, customers describing their experience, and demonstrations of the service all do the same job. They show that the brand is real, that a person runs it, and that real people can speak for it.
Handled this way, video can support search ranking, click-through, open rates, traffic, and conversion.
Attention, proof, and reach
The pandemic changed lifestyle, social, and shopping habits. People are selective about the brands they follow and buy from. A business that uses video has a better chance of being one of those brands.
Online shopping offers several choices in every category. Video can take attention in the first seconds, which is why those seconds should demonstrate the value you bring. Seeing something in action makes a purchase more likely than never seeing it work. From there, video can lead someone to the website, through the offer, and toward buying.
Posted on Instagram, Facebook, or YouTube, the same videos can also find people who have never heard of the business. Paid ads on those platforms extend that reach further.
Build the strategy in three moves
Many factors decide which approach fits, so a single template will not cover every company. These are the moves to make first.
Name the goal. Sales, trust, and awareness are the usual ones, and they can run across platforms. If growth of the audience is the point, give yourself room to be inventive. Your goals are also how you separate the plan from competitors who already market well.
Name the audience. Who they are, what they care about, and which problem you help them solve should be explicit. Market research belongs here, especially on where they spend time online. Then build or revisit a buyer persona. It is often created while the offer is being built, and it should describe the same people you want as customers.
Name the workflow. A considered strategy plus the right tools is what keeps the plan alive. Use a web-based media schedule, a simple video creator, and a scheduler so the responsibilities stay visible.
Consumers keep opting for video. Connecting with them that way is in the brand's interest.
Our video production team can help you turn this kind of plan into footage.
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Where to go from here
We are a Pittsburgh production studio, and we come to you. If you want to keep going, start with the work, a call, or the free brand audit.