7 Keys To Have A Successful eCommerce Website

Ecommerce kept growing because people were willing to trust an online purchase. Plenty of stores still struggled, usually because the site skipped the basics shoppers expect. We work out of Pittsburgh and meet you where your team already is. These seven elements are the ones that make a store easier to buy from.

A site that works on a phone

People shop from their phones, and they will not wait for a desktop. A mobile-responsive store is one of the more important investments you can make in the site.

Security a customer can feel

Shoppers hand over private details when they buy. The business has to protect that data and keep it away from anyone who is not allowed to see it. Visible, serious security is what makes the store feel reliable.

Simple, elegant navigation

If the path through the site is confusing, people cannot find the product, the buying instructions, or a way to contact you. Take the time to make the design simple and still lively.

Clear product images and descriptions

A store page often holds many products, and the catalog runs across many pages. An approach of about eight images, plus a proper description, gives someone enough information to decide. That clarity supports conversion.

A search tool that filters

When a visitor cannot spot what they want, search should take them there. Filtered search is what people hope to find on a store.

Color, type, and graphics with restraint

Color, fonts, and graphics decide whether the visit feels coherent. Keep the palette to about two main colors. Keep the graphics decent and easy to read. Specific choices here are what make the experience hold together.

Recommended products

A recommendation gives someone a simple way to see related items and other things on sale. The shopping visit gets easier, and the store has another chance to sell.

Ecommerce can be a strong business when these elements are actually on the site.

We build stores with this kind of care through website design and development.