Online competition is high, so sales depend on attracting the right people and giving them a reason to stay with the brand. A Pittsburgh production studio, we show up at your office and work with the people there. Visits and conversions are how you can tell whether the site is alive. A site can exist and still sit empty if nobody wants to engage with the service, the product, or the content. Conversion rate is one reading of the business. A stronger user experience is one of the more reliable ways to raise it.
Put the call to action where people can see it
The call to action does a lot of the work. On a store, someone who cannot find "Add to cart" or "Buy now" will leave. A button that is hard to see or hard to read loses the sale. Place the action where it is convenient to reach and quick to finish.
Keep most of those actions above the fold. Keep scrolling to a minimum. Make the site responsive so the same button is visible on every screen. When the placement is right, you can direct people to the sales page or the product page and let them check out. A call to action buried below the fold is easier to miss, and fewer people continue on to buy.
Make each task on the site straightforward
A visit can include browsing products, adding them to a wishlist, sharing a post, buying, leaving a review, and checking out. Each of those should be smooth and quick. Streamline the process. People stay longer when the path is simple, the experience feels considered, and the conversion has room to happen.
Remove broken links
Broken links are a UX problem you may not see by clicking around. Use a tool that finds them, then take them off the site. If you want buyers to stay, clear the broken links and the 404 errors as soon as you know about them.
A handsome site still has to be usable. Follow these steps and the experience improves, which is what gives the conversion rate a chance to improve with it.
Clearer paths through the site are part of website design and development.
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Where to go from here
We are a Pittsburgh production studio, and we come to you. If you want to keep going, start with the work, a call, or the free brand audit.