In the business world, it has become inevitable to have an online presence through a dynamic website. But having a good website is not enough. It should be optimized in order to attract the attention of the visitors and keep them engaged with the brand for a longer period of time. Besides this, the website must be able to improve the business conversion rates. But how will you make it possible? A simple answer to this is having a responsive website. A responsive website is the one where the webpages look marvelous, the pages have a faster loading speed and easily fit the screens of all the smart devices. In today’s era, it has become a necessity to have a responsive website, or else you won’t be able to make your website stand out from the crowd. The main focus of the developers is to provide optimal website viewing, user experience, and perfect navigation. Along with this, the responsive website should be flexible in terms of resizing, and scrolling. Now you might be wondering, why is it is necessary or essential for a business to have a responsive website? Here are some of the most important reasons that you can check to understand this better.
#1 The Usage Of The Smart Devices Is On An All-Time High: Nowadays, you can see everyone sticking to their smart devices whether it is mobile phones, tablets, or laptops. And to cater to the right target audience, you must have a website that can be perfectly viewed on all devices. Not just the large business houses, but even mid-size and small businesses have understood the importance of a responsive website/mobile-friendly website and started embracing it. From the statistics, you could observe that almost 30 to 40% of the users use Google to search through their mobile devices, and this graph will continue to increase in the future. If you fail to have a responsive website then you will definitely lose out on the users who might be reaching your website through their mobile devices.
#2 Responsive Website Provides Higher User Engagement: It was concluded in a recent study that if the users while viewing the website through mobile devices, do not find the website convenient, or flexible then they may leave the website immediately. This will decrease user engagement and increase the bounce rate of the website, which is not at all good for your business website. So, if you wish your visitors/users to stay on the website, you must ensure that the website is responsive, and can be perfectly viewed on all devices.
#3 Having A Responsive Website Will Increase Your Page Rank In Search Engines: A responsive website is meant not only for attracting the target audience and increasing user engagement, but such a website is also helpful in terms of SEO management. All the search engines, especially Google, put more emphasis on responsive websites rather than regular websites. Google analyses that responsive websites have higher speeds and also eliminates the use of multiple URLs for different devices. So Google provides them a better page rank.
#4 If You Want To Improve The Reputation Of Your Business, Then Go For Responsive Website Design: If you have a non-responsive website, people would not find it convenient and won’t feel like engaging with the website content. This in turn will hamper the reputation of your website and business. In simple words, the users who would be accessing your website would make use of different devices and if your website is not able to maintain the standard website features, you will lose out on the users within a few seconds.
#5 Responsive Website Design Will Help You To Stand Out From The Increasing Competition: You will see that every business has a website for making an online presence. But not every business website is able to attract the right target audience. The fact behind this is the responsiveness of the website. According to a recent study, it was found that having a responsive website for your business will be helpful in providing you with an edge over the increasing competition in the market.
#6 With Responsive Website You Can Improve Website Conversions Or Business Sales: The websites that are responsive can easily increase your online visibility. Along with the responsive website, you can also focus on the right placement of the call-to-action features. These features would help ensure that your website gets a lot of traffic, and as a result, you get an increase in conversion sales.
#7 With Responsive Website, You Can Stay In Touch With Offline Customers: This is one of the best aspects of having a responsive website. You can engage prospective offline users, which is made possible through advanced developer techniques. The users can even subscribe to the newsletter, blog content, product images, and a wide range of other online services and at their ease.
Summary:
You can carefully go through all the essential points provided above and understand them. It will make it easy for you to know why having a responsive website is the need of the hour. All businesses must not only have a website for an online presence but also opt for a responsive website design. It is the prime focus of all the developers or business professionals to enable you to stand out from the tough competition.