The people you want to reach are often already on social platforms, and Facebook is one of the main rooms they use. Our team is a Pittsburgh production studio that travels to the job. Facebook can support sales, and it can also support the brand. These are seven ways to put it to work.
Use a Facebook business page
Facebook offers a range of tools for companies. The business page is the foundation, and it is free for anyone building a presence. On that page you can list products and services so people can see what you do.
Advertise, then read the results
Ads are how you reach a chosen audience. You can design the ad, promote the brand, and then study whether it is working and how people respond.
Host contests and sweepstakes
Contests are a direct way to widen awareness. People can join by liking or commenting. You can run them with a third-party app or with the free tools Facebook provides.
Promote the posts that are already working
When a post does well on its own, Facebook will often suggest putting money behind it. Promoting those posts extends coverage and impressions to more of the people you want.
Try sponsored stories
Sponsored stories are a form of ad that shows up for a user's friends. Treat the audience you care about as that circle, post the story, and watch how they respond. A link can send them to the website or straight to a product page.
Use Open Graph so actions are visible
Open Graph lets people interact with what you publish: liking, commenting, watching a video, reading. Those actions are recorded as things the audience did with the post, which is useful when you want to see what traveled.
Know about Facebook Exchange
Facebook Exchange is built for advertisers who want to push promotion further. It centers on real-time bidding. Products and services appear as ads, and people can bid on them.
These are practical ways to fold Facebook into a marketing plan.
If Facebook is part of your mix, our social media marketing team can help you run it with a plan.
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Where to go from here
We are a Pittsburgh production studio, and we come to you. If you want to keep going, start with the work, a call, or the free brand audit.