Social media has helped thousands of brands to be seen, heard, and grow. And not only brands, but many people use social media for various reasons.
Social media platforms are used differently everywhere. Such as – to stay connected with friends, for a business page, finding others with similar interests, organizing events, showing off a talent, or gaining popularity for your new brand.
However, most people face almost the same issue – expanding reach.
No matter how much page presence you have, the number of invites you send, or even how much time you spend reaching out to the community, your social media profile does not seem to get the community response you are looking for.
Do you face the same issue? Then mostly, the algorithm is to blame! Facebook and most social platforms use algorithms or artificial intelligence (AI) to determine what its users want to see.
So, what should you do? To reach your targeted audience, you need to increase your page reach by getting more engagements!
But how should you do it? We have discussed everything you need to learn to expand your brand’s reach on Facebook & Instagram. Here’s what we’ve discussed:
- The Algorithm
- Prime Time Posting
- Engaging Content
- The 80/20 Rule
The Four Pillars To Expand Your Reach On Facebook & Instagram
The Algorithm
The first thing you need to know about social media is, they DO NOT want to lead its users away from the social platform. It means the YouTube link, the URL you shared, or that really informative article you posted yesterday was shot-down by the (AI). Not because it was uninteresting to social platform users, but because the platform wants to avoid sending its users away from the platform.
So, what should you do? You should upload your videos and avoid sharing links to third-party hosted articles through your page or on your newsfeed.
If you do this, it will help you get your content to receive views that links never could. Instead of posting links to articles on your Facebook business page, recreate your own original articles with works cited to your own website. You can then put a CTA (Call- To- Action) which asks your audience to check the content on your website.
Following the above method will not only increase views on your content and satisfy the (AI) but, it will also increase the number of website views.
Prime Time Posting
When posting on your social media profile, it is crucial to put your most engaging content out in prime time for your demographic. This is a pretty simple concept. Make sure you post your content at a time when your viewers are going to see it.
Running a business that targets executives or other businesses, I wouldn’t want to publish a promotional post on a Sunday morning or on holidays. Because this is the period when my targeted users would be off-work. However, publishing it during working hours can have a bigger impact.
If you’re not careful with the time, your post will not be at the top of the news feed when your audience first uses social media for the day.
Engaging Content
Engagement, engagement, and engagement. I can’t stress this enough – engaging content is what drives viewers to your page. There are many ways to create engaging content one of the more popular forms of engaging content today is Memes.
You might already know that Memes are pictures with a caption that makes you laugh. But did you also know that memes can be leveraged to include a call to action? And apart from being used as a source of humor, it could be used in other ways such as informational, promotional, and other various ways.
Make sure to be creative and create original content that is going to grasp social media users’ attention. Pictures and using the backgrounds Facebook provides for you when posting as well as making 3D photos are great ways to make engaging content.
Create visuals for things you would like to get across such as a creative poster to sign up for your monthly newsletter or a poster that showcases the weekly special at your restaurant.
The 80/20 rule
When following the 80/20 rule, you should post 80% engaging content and 20% content that you want your audience to see.
This means you are spending 80% of your time on social media in engaging with your audience. You can do this by providing them with the content they are going to WANT to click on, like, share, and comment on.
Once a user engages with your page, he will almost immediately see your post at the top of their news feed every time, as long as you keep engaging them.
After you achieve this, the other 20% of your content marketing can be exactly what you want to share with your audience. This is the most crucial piece of information in this whole article.
If you do not engage your audience, you will find yourself spinning your wheels with an unsuccessful post. Nobody wants your band’s new album jammed down their throat all week. Give them the engagement, and when it’s time to talk about you, they will be more inclined to want to check out your album because they liked the content you posted before.
To Sum It Up
Social Media platforms, when used correctly, can be powerful tools. But did you know? Facebook and Instagram are businesses that make huge profits each year with advertising. Ultimately, they do want you to purchase post boost and profit off of you.
But if you follow these vital steps, it can help you to beat the AI that chooses who sees what. However, you don’t have to spend a dime on advertising!
It really is all about how you use and engage with your audience. Social Media is an influential tool which when mastered can be very powerful and work for you!